Thursday, November 20, 2014

Too Much is Never Enough in Food Network Land

Original Image by: Beverley Goodwin

I'm not a big fan of Thanksgiving. Sure I appreciate its meaning, its historical significance, and that for most, it marks the beginning of a long holiday season filled with both family time and overindulgence. It's the American way after all. 

However, I just don't have the same level of emotional attachment to it as I do towards Christmas, or even the New Year. Though I've learned to embrace it and join in the celebration, I still generally feel as if this holiday is alien to me, perhaps mainly because I didn't grow up having this holiday to celebrate in the Philippines. Maybe it's also because I'm not a big fan of turkey and haven't met stuffing that I understood, let alone impressed me. Who knows?

So in an effort to get in the mood and have better understanding of all the fuss that surrounds this holiday, where do I turn to? --- The Food Network.  Because let's face it. The holidays just won't be the same without acquainting ourselves with all the possible calories and diabetes-inducing treats we can consume. 

Though I enjoy watching a number of the network's shows and even record a few of them (mainly because they relax me), I've come to notice something extremely annoying, and something that I feel transforms the experience from a G rating to PG. And no, it doesn't have anything to do with the amount of cleavage I see, nor the unsexy guest chef / restaurateur who consistently describes all the food he stuffs his mouth with as 'sexy' and thinks it's so eloquent. Let's not even go there. 

What I'm talking about here is the "Too, too".

Since when has it become grammatically acceptable to say that? I don't know if these cooking 'stars' are just trying to be cute, but I hope they know it doesn't really make sense when they say it.

"Now, I like to put a little bit of hot sauce, but not too too much."

"Stir in the chocolate chips into the dough, but not too too much. You don't wanna overdo it."

"Drizzle a little bit of olive oil over the top...just a little, not too too much."

It. Drives. Me. Insane!!!!

God forbid my second-grader starts thinking it's acceptable to speak this way, and so now I make it a point to pay closer attention and make sure he doesn't start picking up on this nonsense.

What exactly should that mean? Why isn't 'too much' enough anymore? Is it in addition to in addition to? Is it to an even higher degree than the higher degree? Seriously, what the hell is it supposed to mean? Should it just be a little too much and not more than that? More than what?

I have no idea who started this but I'm afraid it's becoming a stupid trend. I've counted at least three cooking celebrities who speak this way, from the kitchen, to the beach house, and up to the middle of nowhere. They spit it out so naturally and with no awkwardness whatsoever. It hurts my ears and makes me squirm, much like when I hear people drop the 'ng' sound at the end of their words and replace them with just the 'n' sound (e.g. 'overpowereen'; 'freakeen'; 'lovin'; 'chatteen').

Am I just getting too old? 
Is it just me or have you noticed such things too and found yourself shaking your head too too much? *Dammit!*


  1. Hilarious post, never too old, Joy! This is foodie talk maybe, just as there is baby talk (this annoys me as well) - look, here is wow-wow, meow-meow. Hell, it is a dog or a cat, every 2 year old understands this fact.

  2. This cracked me up too too much...sorry I just couldn't resist it! I haven't gotten past licking the screen to even hear the words yet. I love watching Ree Drummond on Saturday mornings and there are a couple of others I like. I honestly never turn the television on any more. Hubby comes in and watches his sports but I love to read.

  3. So funny Joy! I haven't noticed, but now I will :)!

  4. Funny but true. What does it really mean anyway? The phrase "Enough is never enough" is also confusing. So when can you say that something's enough then? :P

  5. OMG, there are so many of these crazy terms in use today, that drive me crazy, too. Maybe the two toos are because we are a nation of excess.

  6. The 'too too' doesn't seem to have crossed the pond just yet. That said, the latest fashion over here seems to use 'like' at every possible opportunity...


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